How does Apple’s sales copy captivate your attention? How does Apple fascinate, engage, and persuade you to buy a new iPhone?
- Command attention with one big idea.
- Promote readability with short and broken sentences
- Become memorable with sound bites
- Enhance your credibility with technical details.
- Fascinate your audience with stories.
- Use analogies to describe product quality (“iPhone 5 is made with a level of precision you’d expect from a finely crafted watch – not a smartphone.“)