There’s a problem with SaaS startups and marketing


Sometimes it is impossible to find someone who stands on all four qualities even three are rare.

Because experienced SaaS marketers are rare, those that do exist are busy — often to the point of being unavailable. If you can find one of the rare independent folks to help guide you or your team during those early days, get in line. Since we left our day jobs (two separate and unrelated events), let’s just say, neither of us have exactly had to knock on doors to find gigs — and neither have any of the other talented, independent marketers we know in the SaaS space.

So what’s a founder or CEO to do? The next best thing, which is to hire a more junior — though very hungry — marketer who’s less expensive, more available, and shows tons of potential.

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