The Four Parts of a Minimum Viable Product

If people sign up for our MVP, that means we’ve got Product/Market Fit, right?

The answer to it is “NO”.

We build an MVP in order to take a small step towards Product/Market Fit and each step must be a complete Build-Measure-Learn loop. For an MVP, this means we need a minimum of four parts:

  1. Customers
  2. Value Proposition
  3. Channels
  4. Relationship


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