The Delightful Secret of Successful User Onboarding

Churn is often overlooked as an issue for startups because they are focused on growth rather than retention. Brian Balfour, a former Growth Lead at HubSpot, even repeatedly suggested that companies should prioritize retention over growth.

Improvements in a user’s first 5 mins can drive 50% increase in lifetime value.

You must give the user a reason to come back, show them how successful they can be with your product and continue to provide increasing value to prevent churn.


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