Though Nike owns 48% of the American athletic footwear market but it also owns a staggering 96% share of the footwear market in basketball. Can one think how Nike implemented marketing strategy to maintain this level of dominant market? Yes, … Continue Reading Nike’s Brilliant Marketing Strategy — Why You Should Be (Just) Doing it Too
I often get this question, i.e. whether I should work at a startup or a corporate to really ‘get’ Product management. And the answer to this and most other questions related to Product management is..’It Depends’! It really depends on … Continue Reading How do I Learn Product Management? Work for a startup or a corporate? Where should one start?
What do Dropbox, Uber, AngelList, Front, Gusto and Boba Guys have in common? All have benefited from the sage advice of growth expert and Andreessen Horowitz general partner Andrew Chen. Listen to this podcast on growth and why one needs … Continue Reading Andrew Chen on finding the “fresh powder” in growth
I have been through this question and without disclosing the company name, let me tell you the one factor which helped me decide. To give you a quick context, I was madly in love with the product – worked hard … Continue Reading When should the product manager quit?
Just the same way Amitabh Bachchan can be a coolie, a Shehanshah and Pa in different films. He is a method actor (and not a spontaneous actor). He has trained himself to do what the script needs him to. Similarly, … Continue Reading How can a product manager work in different industries, as every industry has its own unique needs?
Product Managers define the ‘What and Why’ of the product- in consultation with customers, business leadership, marketing, sales/support, engineering (and other teams). Project Managers define ‘When and How’ in consultation with product, engineering, QA and support teams. For a project … Continue Reading What’s the difference between a Project Manager and a Product Manager?
Many entrepreneurs believe the key to an MVP is identifying the right minimal features for the right customers. It turns out this is mostly a fool’s errand because an MVP isn’t about product features – it is about the next … Continue Reading Your MVP is about Discovery – NOT Product
“Feed the Beast” refers to one of the most common problems with product teams, and one of the top reasons for failed projects. The beast is of course the development organization and the beast does have a voracious appetite. Unfortunately, … Continue Reading Feed the Beast: What Product managers do with PRDs
It’s hard for me understate the importance of getting agreement on the problem you’re trying to solve before beginning work on the solution, particularly once there are many stakeholders from different parts of the business. Dropbox wasn’t always a smooth … Continue Reading The most important thing Dropbox did to scale Product Management
“The course blasted the myth that building features is biggest work in product management” “The best part is that it isn’t all theory – you get to apply everything you learn to the weekly assignment given, and you get valuable … Continue Reading Now open: Registration for Product Management Course
In product management, the primary job is to be expert on market problems. That means one must spend time with customers and non-customers so to be in a position to notice problems. Here’s an article about how to be expert … Continue Reading Be expert on Market Problems
We talk about it all the time, as VCs, as product managers and as entrepreneurs — but what does it really mean? But it’s not always clear, especially in the very early days, whether this mythical fit has been achieved. Early data … Continue Reading What is Product Market Fit?
To uncover your North Star Metric one must understand the value your most loyal customers get from using your product. So what fundamentals do you require for North Star Metric?
In the early stages of the startup, most of the work is non-scalable. The only thing that you can scale is yourself. To optimize how you should spend your time and energy here is the guide for finding the product … Continue Reading The How-To Guide for Finding the Product Market Fit?
If people sign up for our MVP, that means we’ve got Product/Market Fit, right? The answer to it is “NO”. We build an MVP in order to take a small step towards Product/Market Fit and each step must be a … Continue Reading The Four Parts of a Minimum Viable Product
Let’s say that you’re a junior-ish Product Manager. Your product is NOT killing it (not yet, anyway). You have stiff competition. Your product is missing key capabilities that the market demands — perhaps because this technology looks to fundamentally disrupt … Continue Reading Yes, Product Manager, you too can (help) acquire companies