Churn is often overlooked as an issue for startups because they are focused on growth rather than retention. Brian Balfour, a former Growth Lead at HubSpot, even repeatedly suggested that companies should prioritize retention over growth. Improvements in a user’s … Continue Reading The Delightful Secret of Successful User Onboarding
“One company might have a product manager that’s primarily focused around business, market analysis, business relationships, etc with only a little bit on the creative and the technical side. Another might have a greater focus on UI/UX and design, or … Continue Reading How To Become a Product Manager With No Experience
Your team could build a million things. At the same time, your job as a PM is to make sure you ship the most valuable product. You want to solve the most important customer problems with the smallest effort possible. … Continue Reading 4 essential questions to ask before you prioritize product ideas
The course drives deep #ProductThinking and helps you become 10X better product leader. We follow ‘first principle’ approach to product management. Learn the art and science of product management from some of the best product minds in the country. [mks_col] … Continue Reading Product Management Course: Next Batch Starts August.
“Learning is crucial for product people. As products change and eventually mature, one must change the way they manage them. As jobs change, and one has to grow into them and acquire new skills. Additionally, product management is a comparatively … Continue Reading Growth Mindset in Product Management
If there is one thing I’d like to change the way Indian product / tech companies approach growth, it would be very simple: KILL the very notion of growth hacking; and instead, figure out a very fundamentally sustainable growth strategy. … Continue Reading Announcing : Growth Marketing Workshops. 3 Cities. 3 Months
Visuals are a highly effective means of influence because people have powerful systems for interpreting visual stimuli. Product Managers often present data to to key stakeholders to get buy-in for critical decisions. This podcast expains why Data Visualization is an important … Continue Reading Telling stories with Data = Product Management
One may often confuse the term feature factory with just sitting in the factory, cranking out features and sending them down the line. But how do one find out if they are working in a feature factory? If the product … Continue Reading Signs That You’re Working in a Feature Factory #ProductManagement
Product Managers come from all walks of life. Some come from a technical background, some don’t. The thing is this role varies a lot in the industry and there are certain aspects of this role which makes it unique in … Continue Reading Transitioning Into Product Management From Other Roles
Product management may be the one job that the organization would get along fine without (at least for a good while). Without engineers, nothing would get built. Without sales people, nothing is sold. Without designers, the product looks like crap. … Continue Reading How to Hire a Product Manager
Product Managing is not just about behind-the-scenes R&D, it’s about making sure your product is developed in a way that meets the needs of your customers Done well, product research helps to understand what customers really want, allowing to tailor … Continue Reading What the Best Product Manager Candidates Say During an Interview
“Product management is a difficult, burnout-inducing profession. We do it because we love the idea of it more than actually doing it. I’ve hit the point in every product job I’ve ever had where I tell myself, “this is the … Continue Reading What People Don’t Tell You About Product Management
Times are changing and companies need to change with it. In the modern era of selling customers buy different and sales reps are sell different. For companies to win they need to understand the latest selling trends and modernize their … Continue Reading Why One Can’t Survive Without a Digital Sales Strategy
Anrew Chen is General Partner, Andreessen Horowitz @a16z and ran growth @uber earlier. Here goes his tweetthread on user testing and why product teams need to go beyond the core users and think of edge cases as well. 1/ “There’s … Continue Reading Thread by Andrew Chen on user testing and Vuja De.
Sometimes it is impossible to find someone who stands on all four qualities even three are rare. Because experienced SaaS marketers are rare, those that do exist are busy — often to the point of being unavailable. If you can find one … Continue Reading There’s a problem with SaaS startups and marketing
A CEO is often called the Director of the movie. A CEO has to set high vision and be an evangelist, hires and runs the team, raise money and sets the execution goals bar. While its similar kind of the … Continue Reading Product Management is Good CEO Training