Fear of Missing Touch – How to lose your way with your target market


Fear of Missing Touch is the fear of not being in close touch with your target users that you don’t have a very good understanding of your target user’s pain points, needs and challenges. It is the fear that you are not leaving your office enough number of times to spend time in the wild with the natives. Here is an article depicting being in a constant touch with your target customers doesn’t guarantee success but not doing it definitely guarantees failure.

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